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Asses - Tactical Ninja

Nov. 5th, 2010

10:01 am - Asses

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This is kind of interesting. It's a world clock which goes through a list of things, each with a counter of how many have happened this year. Starts with population count, births, deaths, goes through litres (gallons?) of oil pumped, tons of CO2 pumped into the atmosphere, illnesses diagnosed, food produced, etc. Oh, and crime and punishment stats - for the US. National debt - for the US. Etc.

At least we get to be on the map in the background, right? But despite the obvious US-centrism of this thing, it's still quite interesting. I've never seen one like that before.

Regardless of what I think of the ad (I'm pretty sure regular readers will be able to sum it up for themselves without me actually having to write it), I was struck by one thing:



Because I've alway's thought it was pronounced 'ay-suss'. That's how I've always said it and since I don't watch TV (do they even advertise computer products on TV?), I've never been corrected till now. And you know, I prefer it the way I say it. It sounds better.

Obviously, 'asses' is a dumb way to say it because it sounds like 'asses'. The ad up there was a poorly-executed play on this idea. But let's have a look at the other possible pronunciations:

1. Ay-suss. Sounds kind of like it might be latin, easy to say, is plain and sounds unpretentious.
2. A-soos. Sounds like it's trying to be a Greek god. Pretentious as fuck and hard to say.

What is Asus anyway? Well, according to one site, this:

Origin of the Name 'Asus'

The word 'ASUS' comes from the last four letters of Pegasus, the winged horse in Greek mythology that symbolizes the inspiration of art and learning.

ASUS embodies the strength, creative spirit and purity symbolized by this regal and agile mythical creature, soaring to new heights of quality and innovation with each product it introduces to the market. [source: Asus.]

I wasn't too far wrong then - the maker of my netbook is trying to sound like a character in Greek mythology.

But, I hear you say, isn't Pegasus pronounced Peg-a-suss? I didn't know for sure. But I thought maybe our pronunciation in NZ was different from that of the US, and since most Asian countries (Asus is Taiwanese) get their English pronunciations from the US, perhaps it was a US thing. But how to find out?

Well, the internet is a wonderful thing, and so I googled it.

UK English pronunciation.

US English pronunciation.

Nope, not that. Maybe that's how the Greeks pronounce it? Apparently not. And there is much discussion on the EeePC forums about it too, mostly inconclusive. So I conclude that whoever decided it would be pronounced A-soos really were pulling it out of their asses. Or anus. Or something. *snerk* And it does sound pretentious and I'm just going to carry on pronouncing it Ay-suss.

Says the woman whose netbook is named Socrates. Pronounced soh-crayts.

It's Friday. It's been a long week. I'm looking forward to my last free weekend for a while. I have no plans. It'll be awesome.

I will be at Fidels.


[User Picture]
Date:November 4th, 2010 09:51 pm (UTC)
Watching those deaths tick away is a bit chilling after a while. The scale on which the world now operates is a little intimidating but also totally awe inspiring. And we're still less than a speck in the sky.
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[User Picture]
Date:November 4th, 2010 11:55 pm (UTC)
I see your point but wonder whether the pronunciation changes because the syllable "peg" *isn't* at the beginning. Then again, maybe I'm just trying to justify my pronunciation since I say it (without the US accent, I hope) the same way they do in the video. :)
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[User Picture]
Date:November 4th, 2010 11:57 pm (UTC)
Well really, they can pronounce it any way they want, because it's their name. ;-) But I was wondering if it was because the company is Taiwanese and that's how the short 'u' is pronounced in Taiwanese. But I'm not familiar enough with Asian languages to really say.
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[User Picture]
Date:November 5th, 2010 01:37 am (UTC)
Ay-sus is the only sane way I think, since me and geek friends have always pronounced it said way since the dawn of them making components. I feel alienated by their change in pronounciation. Woe is me!
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[User Picture]
Date:November 5th, 2010 03:09 am (UTC)
Also - that's a cool world clock. I'd seen a "death clock" before, but this one is multifunction!
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[User Picture]
Date:November 5th, 2010 06:36 am (UTC)
I agree with your sane approach, and would like to subscribe to your newsletter.

Yeah, I've only heard it pronounced Ace-Us. It's a pretty lame stretch to make a "funny" commercial in my opinion.
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