October 4th, 2010

happy

October = spring. WHEE!

Billboard spotted this morning on Aotea Quay:

IN A PERFECT WORLD, YOUR SON WOULD GROW UP.. AND YOUR DAUGHTER WOULDN'T.
ANZ - we live in your world

I don't think I really even need to go into the things that are wrong with that statement. Suffice to say that I might not be the "ordinary garden variety Kiwi" that the billboard is designed to bring a wry smile to. And it scares me how many people might turn out to be ordinary garden variety Kiwis, and actually relate to this.

Also, -10 originality to the campaign designers for basically copying the Tui concept.

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Wow, that was a lot in one post.

How was your weekend?