Asses - Tactical Ninja
Nov. 5th, 2010
10:01 am - Asses
This is kind of interesting. It's a world clock which goes through a list of things, each with a counter of how many have happened this year. Starts with population count, births, deaths, goes through litres (gallons?) of oil pumped, tons of CO2 pumped into the atmosphere, illnesses diagnosed, food produced, etc. Oh, and crime and punishment stats - for the US. National debt - for the US. Etc.
At least we get to be on the map in the background, right? But despite the obvious US-centrism of this thing, it's still quite interesting. I've never seen one like that before.
Regardless of what I think of the ad (I'm pretty sure regular readers will be able to sum it up for themselves without me actually having to write it), I was struck by one thing:
IT'S PRONOUNCED 'A-SOOS'?
Because I've alway's thought it was pronounced 'ay-suss'. That's how I've always said it and since I don't watch TV (do they even advertise computer products on TV?), I've never been corrected till now. And you know, I prefer it the way I say it. It sounds better.
Obviously, 'asses' is a dumb way to say it because it sounds like 'asses'. The ad up there was a poorly-executed play on this idea. But let's have a look at the other possible pronunciations:
1. Ay-suss. Sounds kind of like it might be latin, easy to say, is plain and sounds unpretentious.
2. A-soos. Sounds like it's trying to be a Greek god. Pretentious as fuck and hard to say.
What is Asus anyway? Well, according to one site, this:
Origin of the Name 'Asus'
The word 'ASUS' comes from the last four letters of Pegasus, the winged horse in Greek mythology that symbolizes the inspiration of art and learning.
ASUS embodies the strength, creative spirit and purity symbolized by this regal and agile mythical creature, soaring to new heights of quality and innovation with each product it introduces to the market. [source: Asus.]
I wasn't too far wrong then - the maker of my netbook is trying to sound like a character in Greek mythology.
But, I hear you say, isn't Pegasus pronounced Peg-a-suss? I didn't know for sure. But I thought maybe our pronunciation in NZ was different from that of the US, and since most Asian countries (Asus is Taiwanese) get their English pronunciations from the US, perhaps it was a US thing. But how to find out?
Well, the internet is a wonderful thing, and so I googled it.
UK English pronunciation.
US English pronunciation.
Nope, not that. Maybe that's how the Greeks pronounce it? Apparently not. And there is much discussion on the EeePC forums about it too, mostly inconclusive. So I conclude that whoever decided it would be pronounced A-soos really were pulling it out of their asses. Or anus. Or something. *snerk* And it does sound pretentious and I'm just going to carry on pronouncing it Ay-suss.
Says the woman whose netbook is named Socrates. Pronounced soh-crayts.
It's Friday. It's been a long week. I'm looking forward to my last free weekend for a while. I have no plans. It'll be awesome.
I will be at Fidels.